Campaign India Team
May 06, 2016

Honda BR-V urges Indians to get 'Out There', 'Hunt' for their stories

Watch the ad film conceptualised by Mullen Lintas

wide player in 16:9 format. Used on article page for Campaign.
Honda Cars India has launched its new compact sports utility vehicle, the BR-V. An ad film promoting the same has been conceptualised by Mullen Lintas.
 
The film seeks to position the BR-V as a vehicle for city drives, getaways and off-road adventures, through different sets of people. 
 
A man and young boy drive out to the country side and pick up a toy ship from a wooden cabin, as the voice over says, “Out there… is a battleship, waiting to be conquered.” They bring it back in the BR-V. ‘A rollercoaster about to be taken for a ride’ is depicted on screen by a family and two kids overjoyed as the vehicle speeds along on a winding hill road. From a couple engaging in graffiti to young people at a party, the motley sequences continue with the commonality of an experience ‘Out there’.  A group of young men go off-road in search of a sound on the desert. They start recording when they find a tribal playing a traditional wind instrument. The film ends saying, “Out there are many stories waiting to become yours. The all new Honda BR-V is here. Let the hunt begin.” 
 
Credits
 
Client: Honda Cars India
Brand: Honda BR-V
SVP – sales and marketing: Jnaneswar Sen
Agency: Mullen Lintas
Chairman and CCO: Amer Jaleel
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

13 hours ago

Scroll-stopping or scroll-past? The 2.5-second ad ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

13 hours ago

CloudTV enters India’s CTV ad market with Magnite ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.