Campaign India Team
May 06, 2016

Honda BR-V urges Indians to get 'Out There', 'Hunt' for their stories

Watch the ad film conceptualised by Mullen Lintas

wide player in 16:9 format. Used on article page for Campaign.
Honda Cars India has launched its new compact sports utility vehicle, the BR-V. An ad film promoting the same has been conceptualised by Mullen Lintas.
The film seeks to position the BR-V as a vehicle for city drives, getaways and off-road adventures, through different sets of people. 
A man and young boy drive out to the country side and pick up a toy ship from a wooden cabin, as the voice over says, “Out there… is a battleship, waiting to be conquered.” They bring it back in the BR-V. ‘A rollercoaster about to be taken for a ride’ is depicted on screen by a family and two kids overjoyed as the vehicle speeds along on a winding hill road. From a couple engaging in graffiti to young people at a party, the motley sequences continue with the commonality of an experience ‘Out there’.  A group of young men go off-road in search of a sound on the desert. They start recording when they find a tribal playing a traditional wind instrument. The film ends saying, “Out there are many stories waiting to become yours. The all new Honda BR-V is here. Let the hunt begin.” 
Client: Honda Cars India
Brand: Honda BR-V
SVP – sales and marketing: Jnaneswar Sen
Agency: Mullen Lintas
Chairman and CCO: Amer Jaleel
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.