Honda Cars India has launched its new compact sports utility vehicle, the BR-V. An ad film promoting the same has been conceptualised by Mullen Lintas.
The film seeks to position the BR-V as a vehicle for city drives, getaways and off-road adventures, through different sets of people.
A man and young boy drive out to the country side and pick up a toy ship from a wooden cabin, as the voice over says, “Out there… is a battleship, waiting to be conquered.” They bring it back in the BR-V. ‘A rollercoaster about to be taken for a ride’ is depicted on screen by a family and two kids overjoyed as the vehicle speeds along on a winding hill road. From a couple engaging in graffiti to young people at a party, the motley sequences continue with the commonality of an experience ‘Out there’. A group of young men go off-road in search of a sound on the desert. They start recording when they find a tribal playing a traditional wind instrument. The film ends saying, “Out there are many stories waiting to become yours. The all new Honda BR-V is here. Let the hunt begin.”
Client: Honda Cars India
Brand: Honda BR-V
SVP – sales and marketing: Jnaneswar Sen
Agency: Mullen Lintas
Chairman and CCO: Amer Jaleel