Campaign India Team
Feb 01, 2022

Himalaya’s shampoo urges women to let their hair down

Watch the film conceptualised by 82.5 Communications here

Himalaya has launched a campaign showcasing how when it comes to hair fall, women try anything and everything to make it stop. Conceptualised by 82.5 Communications, the film tries to nudge women to stop looking in all the wrong places and turn to Himalaya for a real solution.  
 
The film encapsulates the growing anxiety of a woman going through hair fall. She tries various things like salon treatments and home remedies, which only make a hole in her pocket, but don’t work. She then stumbles upon the Himalaya shampoo sitting on the rack of a store, which happens to be the perfect panacea to her problem. 
 
Sushil Goswami, general manager, marketing - hair care, The Himalaya Wellness Company, said, “We are the leading herbal hair care brand in India, and we take great pride in solving every hair problem, naturally. With this campaign, our aim is for Himalaya to become our consumers' first choice for their hair problems.” 
 
Sumanto Chattopadhyay, chairman and chief creative officer, 82.5 Communications, India, said, “I like the fact that we have turned 'showing off' on its head, literally. Our protagonist can bask in the glory of her beautiful hair in her moment of victory because of the effectiveness of the brand she's discovered- reducing her hair fall by up to 96%, an impressive figure that's contributed to her impressive mane.” 
 
Anirban Mozumdar, chief strategy officer, 82.5 Communications, India, added, “This ad film answers the consumer’s need for efficacy with a proven claim – coming from the powerful herbal and natural science of Himalaya. Today, consumers are more aware and informed than ever before - hence, strong product advertising with proof from scientific research appeals to an informed, knowledge-seeking mindset.” 
 
CREDITS: 
Client – The Himalaya Wellness Company 
Brand – Himalaya Anti-Hair Fall Solution   
Agency – 82.5 Communications 
Chairman and chief creative officer – Sumanto Chattopadhyay 
Co-chairman and chief executive office - Kapil Arora 
Chief strategy officer - Anirban Mazumdar 
Sr vice president and branch head, Bangalore - Naveen Raman 
Group creative directors – Ravikumar Cherussola, Sangeetha Sampath 
Creative controller - Vaishali Jain 
Planning director – Sai Karthik   
Client services director – Supreeth Murthy 
Group account manager - Nancy Jain  
Director – Anish Dedhia  
Production house – RogerThat Production  
 
Source:
Campaign India

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