Campaign India Team
Dec 11, 2018

Himalaya goes beyond lip service in its new film

Watch the film conceptualised by Roadrunner Productions here

Himalaya Lip Care has launched a digital film that features an eight-year-old Munmun from a village near Lucknow. The girl aspires for a regular childhood, but it's only a dream. The film unveils how Munmun could finally break free from the shackles that prevented her from going on with a regular life.

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

14 hours ago

India’s Gen Z and young Millennials prioritise ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

17 hours ago

Dentsu, Criteo sign a global commerce media deal

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

19 hours ago

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.