Himalaya Lip Care has launched a digital film that features an eight-year-old Munmun from a village near Lucknow. The girl aspires for a regular childhood, but it's only a dream. The film unveils how Munmun could finally break free from the shackles that prevented her from going on with a regular life.
Himalaya goes beyond lip service in its new film
Watch the film conceptualised by Roadrunner Productions here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Huella’s AIgnite promises to turbocharge open web ...
The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.
McDonald's bets on boba, Bollywood and bold branding
Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.
Memes eat ad budgets for breakfast
As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.
India at Cannes Lions 2025: A springboard, not a summit
Some of the biggest names in Indian advertising gathered for a freewheeling conversation on India's Cannes performance and what should be the country’s future aspirations.