Himalaya Lip Care has launched a digital film that features an eight-year-old Munmun from a village near Lucknow. The girl aspires for a regular childhood, but it's only a dream. The film unveils how Munmun could finally break free from the shackles that prevented her from going on with a regular life.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Merchant appointed chief digital officer - sales while Shah is creative production - fiction
Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin
Companies are becoming 'less forgiving' of mistakes, lawyers say.
Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author