Himalaya Lip Care has launched a digital film that features an eight-year-old Munmun from a village near Lucknow. The girl aspires for a regular childhood, but it's only a dream. The film unveils how Munmun could finally break free from the shackles that prevented her from going on with a regular life.
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The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website
Watch the film conceptualised by Grey Group India here
At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come