Himalaya Lip Care has launched a digital film that features an eight-year-old Munmun from a village near Lucknow. The girl aspires for a regular childhood, but it's only a dream. The film unveils how Munmun could finally break free from the shackles that prevented her from going on with a regular life.
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Negi was CEO, Endemol Shine India, and Jain was executive vice president - business and content
Watch the film conceptualised by The New Thing here
Watch the film conceptualised by Wunderman Thompson here