Campaign India Team
Dec 07, 2021

'He's running down the streets' - Mohamed Salah for Pepsi Egypt

Watch the film here

Pepsi has rolled out a film featuring Liverpool FC and Egyptian footballer Mohamed Salah. 

In the film, Salah, who is known for his speed in the game of football, is shown running across different streets at different stages of his life. It starts with a child shown as the footballer in his hometown and ends with Salah running across the streets of Liverpool.

The film was published on social media on 2 December.

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.