Campaign India Team
Dec 07, 2021

'He's running down the streets' - Mohamed Salah for Pepsi Egypt

Watch the film here

Pepsi has rolled out a film featuring Liverpool FC and Egyptian footballer Mohamed Salah. 

In the film, Salah, who is known for his speed in the game of football, is shown running across different streets at different stages of his life. It starts with a child shown as the footballer in his hometown and ends with Salah running across the streets of Liverpool.

The film was published on social media on 2 December.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

49 minutes ago

Azorte’s bid to be Gen Z’s ‘safe space’

Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.

1 hour ago

When shoppers go all-in on AI

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

2 hours ago

2026: Less noise, more nerve. (One can hope.)

The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.

23 hours ago

Forevermark tests retail playbook in India’s ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.