Hero Motor Company has rolled out a film for its range of e-cycles, Hero Lectro.
Conceptualised by 82.5 Communications, the film shows how cycles can be used as an effective mode to commute post the lockdown. The protagonist states how he uses the cycle to commute to work thus not being dependent on public transport.
Sumanto Chattopadhyay, chairman and chief creative officer, 82.5 Communications, said, “The Hero Lectro is the perfect product for the times we live in—keeping you healthy while getting you to your destination smoothly. Our campaign seeks to deliver this relevant message with simplicity and a touch of style.”
Chandana Agarwal, president, North, 82.5 Communications, said, “We are delighted to partner with Hero Lectro, a business won by us recently. An electric cycle is often the smarter answer to some of the issues faced by most of us. Therefore, this campaign aims to address the very real needs of real people; be it the need for personal mobility, the need to be fit despite life's constraints, the need for a more reasonable cost of ownership, or simply the need to move in a more eco-friendly manner - Hero Lectro is the answer to these problems, and so much more. It truly does allow an individual to move at their will in every sense.”
Preeta Mathur, group CD, North, 82.5 Communications, added, “The campaign idea Move at your will intends to give the riders the sense of freedom they would get when they choose an e-cycle. Our films show everyday people having honest conversation about how choosing Hero Lectro is helping them stay fit and commute at their will.”
Agency: 82.5 Communications
Chief creative officer and chairman: Sumanto Chattopadhyay
Co-chairman and CEO: Kapil Arora
Head of strategic planning: Rishabha Nayyar
Group creative director: Preeta Mathur
Creative team: Avantika Viswanathan
Account management: Anuj Sharma, Anandani Kapur
Planning: Abhilasha Mathur
Production House: Solo Trio Films
Director: Paul Jojji Kokkat