Hero Lectro has rolled out a TVC titled #WantItFlauntIt, to showcase the electric capabilities of its e-cycle. Conceptualised by 82.5 Communications, it depicts the flirty banter between a girl and a boy.
The film opens with a girl waiting in the elevator, along with a few other people. A boy with the Lectro e-cycle tries to enter the elevator, but the girl teases him saying he has to wait and shuts the elevator. He then gears up with his cycle equipment and finds another route to reach the exit of the lift. He lands on the destination floor at the same time as the people in the elevator. The girl looks at him in surprise as he takes off his helmet and tells the her that he doesn’t like waiting.
Rachit Gupta, CMO, Hero Lectro, said, "While planning our strategy for this year, one thing which stood out was the fact that Hero Lectro E-Cycles provide benefits which are far-ranging, be it saving our environment or leading a healthier lifestyle or even a cost-efficient way to move. Keeping this in mind and the fact our audience wants to reflect how they are different in their everyday life, #WantItFlauntIt gives the perfect message about how we want our customers to perceive not just Hero Lectro but also E-Cycles as a mode of commuting.”
Sumanto Chattopadhyay, chairman and chief creative officer, 82.5 Communications India, said, "There's a certain attitude the Lectro rider has in the way that he rides through life. For him, it's not merely about getting from point A to point B, but about how you do it and the impression you make on the world."
Chandana Agarwal, president, 82.5 Communications India-North, said, “Hero Lectro is the cool new thing in town. It’s an attitude, it’s a gadget, it’s a cycle and it is Electric. The brand has been building the category for a year and we think the landing thought #WantItFlauntIt captures the attitude of the people we are talking to. It is a cheeky film with an upbeat track that demonstrates what the Hero Lectro can do effortlessly.”
Preeta Mathur, group creative director, 82.5 Communications India-North, said, “An ad film for an electric cycle, the new gadget in town, should have loads of sizzling attitude to it. That's what we've gone for in this ad, bringing out the ‘I don’t like waiting’ attitude of the new generation towards everything. We're counting on them not to wait to adopt--and flaunt--the new cool and environment-friendly way of commuting.”
Agency: 82.5 Communications India
Sumanto Chattopadhyay, chairman and chief creative officer, India
Kapil Arora – co-chairman and CEO-India
Chandana Agarwal, president - North
Preeta Mathur, group creative director
Creative: Pankaj Chauhan, Saurabh Anand, Shreya Shah
Account management: Anuj Sharma, Anandini Kapur
Planning: Anuraag Srivastava, Abhilasha Mathur
Production house: Lucifer Circus
Producer: Gaurav Chanana
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