Hero MotoCorp has rolled out a campaign comprising of five films ahead of Diwali. Themed #DilonKiDiwali', the campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi.
The film for the Maestro opens with a man wishing his brother for Diwali on the phone. Realising his brother is stuck at work, the he decides to ride to him on his Maestro. He calls him down to wish him and his colleagues, delighting his brother.
The film for Splendor features a man and his young son having a conversation. When the boy asks why Diwali is celebrated, his father rides out to get props. When he returns, he explain in detail and costume the legend behind the celebrations.
For Duet, the film shows lighter moments between a young couple as they ride out to buy sweets before distributing them.
The film for the iSmart features a man riding with his young daughter to her grandparents' house. They meet and wish each other in person for the festival, rather than through a video call.
A man lights up Diwali for the underprivileged at an orphanage with children, riding the Deluxe.
All the films sign off with the #DilonKiDiwali message.
Rahul Nangia, joint NCD, Law & Kenneth Saatchi & Saatchi, said, “The campaign celebrates Hero’s role in bringing people together with simple and real stories.”
Debarjyo Nandi, SVP, Law & Kenneth Saatchi & Saatchi, added, “Hero is a nation brand with 70 million customers. When it’s the nation’s biggest festival, they are responsible for bringing so many families and friends together and touching millions of lives, celebrating the true spirit of Diwali with heart.”
Credits
Client: Hero MotoCorp
Creative agency: Law & Kenneth Saatchi & Saatchi
Creative: Rahul Nangia, Kartik Smetacek, Sreekumar PuthanVeetil, Pritam Shettigar, Amol Dahanukar, Shahid Sheikh, Lalit Bharadva, Clyde Galbao, Ketan Pote
Account management: Debarjyo Nandi, Amit Sharma, Rachana Chirania
Film: Vijay Vigamal, Sudhindra Mishra
Production house: Apocalypso Filmworks
Director: Pradeep Sarkar and Kshitij Ravi Prasad
DOPs: Tushar Kanti Ray and Aadil Afsar
Executive producer: Panchali Sarkar
Associate producer: Sanjeet Kumar
Editor: Mrittika Mukherjee
Online: Sandeep Patel
Sound engineer: Anilkumar Konakandla
Post producer: Sapna Thaker
Art and production design: Madhu Sarkar Kuriakose
Music: Ronit Sarkar
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