Hercules Cycles helps Rishabh Pant find his tribe

Hercules Cycles has rolled out a film featuring cricketer Rishabh Pant to highlight the importance of teamwork, camaraderie and friendship in the pursuit of adventures. 

 

Conceptualised by Ogilvy, the film features Pant in the lead. It opens with Pant marvelling a Hercules Cycle. It then goes on to show different boys in different tribes cycling. It aims to encourage riders to find and celebrate their tribe. It highlights the importance of like-minded people who can understand one's adventure quests and ride along. The film ends with Pant finding his tribe through Hercules. 

 

R Parvathy, associate creative director, Ogilvy, said, “Tribe plays an important role in the journey of every teenager who loves cycling. It’s the tribe that shapes them and defines their rides. It decides the nature of adventures he could take on and gives him the grit to complete them. Cycling has a deep connection with brotherhood this way. These brotherhoods and tribes are what Brand Hercules aims to celebrate through the latest campaign.” 

 

CREDITS 

Client: TI Cycles of India

Brand: Hercules

Agency: Ogilvy, Bangalore

Chief creative officers, Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak

Chief creative officer, Ogilvy India (South): Puneet Kapoor

President, Ogilvy India (South): Tithi Ghosh

Head of strategic planning: Easo John

Vice president, account management: Parthiban D

Group creative director: Sharat Kuttikat

Creative team: R Parvathy, P A Vidyanath, Sujith Bose, Adrian David

Account management: Malvika Jhaveri, Mansi Shah

Production house: Entourage Films

Director: Bosco Bhandarkar