Head & Shoulders tries to bust dandruff myths

Procter and Gamble has released a campaign consisting of two films for its hair care brand Head and Shoulders.

 

Conceptualised by L&K Saatchi & Saatchi the films show friends over video calls discussing dandruff and hair related issues. Through their conversations the brand aims to educate viewers about dandruff issues. 

 

 

The films went on air earlier this week. 

 

CREDITS:

Client: P&G

Agency: L&K Saatchi & Saatchi 

Director: Ishaan Nair

DoP: Jay Oza

Production company: Offroad Films

Executive producer: Khalil Bachooali

Producer: Madhuri Joshi

Associate producer: Lavaanya Garg

Assistant producer: Aanchal Ahuja 

Post producer: Vikrant Kapoor

Line producer: Jay Dodia

Chief financial officer: Aashish Kamath

Finance controller: Rittesh Vora

Finance manager: Aashita Kudva Mallya

Administration head: Rebecca Pereira