Procter and Gamble has released a campaign consisting of two films for its hair care brand Head and Shoulders.
Conceptualised by L&K Saatchi & Saatchi the films show friends over video calls discussing dandruff and hair related issues. Through their conversations the brand aims to educate viewers about dandruff issues.
The films went on air earlier this week.
Agency: L&K Saatchi & Saatchi
Director: Ishaan Nair
DoP: Jay Oza
Production company: Offroad Films
Executive producer: Khalil Bachooali
Producer: Madhuri Joshi
Associate producer: Lavaanya Garg
Assistant producer: Aanchal Ahuja
Post producer: Vikrant Kapoor
Line producer: Jay Dodia
Chief financial officer: Aashish Kamath
Finance controller: Rittesh Vora
Finance manager: Aashita Kudva Mallya
Administration head: Rebecca Pereira
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14 hours ago
Watch the film conceptualised by TBWA\India here
15 hours ago
Was country head at Thwink Big