Campaign India Team
Jul 16, 2020

Head & Shoulders tries to bust dandruff myths

Watch the films conceptualised by L&K Saatchi & Saatchi here

Procter and Gamble has released a campaign consisting of two films for its hair care brand Head and Shoulders.
 
Conceptualised by L&K Saatchi & Saatchi the films show friends over video calls discussing dandruff and hair related issues. Through their conversations the brand aims to educate viewers about dandruff issues. 
 
 
The films went on air earlier this week. 
 
CREDITS:
Client: P&G
Agency: L&K Saatchi & Saatchi 
Director: Ishaan Nair
DoP: Jay Oza
Production company: Offroad Films
Executive producer: Khalil Bachooali
Producer: Madhuri Joshi
Associate producer: Lavaanya Garg
Assistant producer: Aanchal Ahuja 
Post producer: Vikrant Kapoor
Line producer: Jay Dodia
Chief financial officer: Aashish Kamath
Finance controller: Rittesh Vora
Finance manager: Aashita Kudva Mallya
Administration head: Rebecca Pereira
 
Source:
Campaign India