Campaign India Team
Dec 19, 2023

HDFC Mutual Fund spotlights financial advisory for prosperity

Watch the film here

HDFC Mutual Fund has rolled out a campaign to underscore the significance of financial advisors in mutual investments.

 

The film set against the backdrop of singer Prateek Kuhad's 'Choti Si Hai Duniya' (the world is small), a jingle created for the brand in 2015, showcases a young girl attempting to drape her mother's saree. Despite her efforts, she struggles to perfect the draping. Upon entering the room, the mother discovers her daughter adorned in the saree, admiring herself with innocence. The film concludes with the mother skillfully draping the saree, emphasising the idea that sometimes expertise is crucial for achieving the desired outcome.

 

The film was rolled out on 19 December on YouTube.  

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

3 hours ago

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.

5 hours ago

From laughs to lessons, dads get their due

Brands celebrate International Father’s Day 2025 with campaigns highlighting care, connection, and changing parenting norms.

6 hours ago

When kids call the shots, itinerary becomes insight

INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.