HDFC Life urges users to skip being silly, and insure really

HDFC Life has launched a campaign #SkipNahiInsureKaro (don’t skip, but insure), as part of its 'Buy Online' series, to encourage consumers to avoid neglecting their life insurance. Conceptualised by Logicserve Digital, the films draw upon the fact that people tend to skip securing themselves financially, just the way they skip ads. 

 

The films feature actor Manjot Singh, who is seen addressing little situations with other characters in everyday life. He gives them his two cents on the importance of buying life insurance online. In each of the four films, Singh is seen encouraging his fellow pals to avoid skipping the easy things in life, including getting their life insurance. He tells them the benefits of HDFC Life’s features. 

 

 

 

 

Vishal Subharwal – chief marketing officer, head ecommerce and digital business, HDFC Life, said, “Life insurance is a must-have product for all individuals with responsibilities. It is human nature to procrastinate which leads to consequences, especially when it comes to financial security one cannot take chances and leave things for later. The ‘Buy Online’ series is our endeavour to create awareness on the ease of online purchase of life insurance, the benefits of the product category and also the strong need to purchase immediately. We hope to reach out to a large number of consumers through this thereby enabling them to secure themselves financially.”