Campaign India Team
Aug 06, 2020

HDFC Life delivers reminder of importance of 'term insurance'

Watch the film conceptualised by Leo Burnett here

HDFC Life has rolled out a campaign that looks to create awareness about its 'term insurance' plan. 
 
Conceptualised by Leo Burnett, the film shows the protagonist to be a doctor. He looks to secure his family's future in these uncertain times by getting a term plan from HDFC Life.
 
Pankaj Gupta, senior EVP (sales) and chief marketing officer said, “Recent surveys on Indian consumer sentiment reflect their concerns about their own as well as their family’s well being. There is a rising sentiment that in the current situation, one needs to be even more proactive about financial planning and securing their family’s future. Term insurance is a must-have product for every individual. It protects the family financially by playing the critical role of acting as an income replacement in case of an eventuality. According to the Swiss Re report for FY2014, India has a huge protection gap of 92.2% – most Indians are either underinsured or uninsured.  Given that consumers are now more open to term insurance, this campaign will help build further awareness around the category and our term plans, besides nudging them to take action.”
 
Rajdeepak Das, chief creative officer - South Asia and managing director – India, Leo Burnett, said, “These past few months have brought home the fact that life is uncertain at best and highly unpredictable. But one thing that stays steady through tough times is the love for our family. And keeping this in mind HDFC Life talks about the importance of insuring yourself and thereby, ensuring that if a crisis comes unexpectedly, your family is well prepared to tackle the fallout. While we always hope for the best, we should also be prepared for the worst. We hope this campaign reaches out to maximum people and nudges them to take the first step towards securing their loved ones.” 
 
CREDITS:
MD – India and CCO – South Asia: Rajdeepak Das
MD – India and CSO – South Asia: Dheeraj Sinha
Executive creative director: Mayuresh Dubhashi 
Creative team:  Rucha Rao, Savya Narang, Anupam Menon, Rachita Karnik, Sachin Pardeshi
Senior vice president: Ashima Mehra
Account management: Aditya Atre, Dilip Varu, Divya Ganeriwala, Aamir Pinzara
Planning: Noor Samra, Anjali Kamath
Production house: Prodigious
Director: Sana Ahmad and Beeswaranjan
Producer: Akshay Multani 
Asst. producer: Ganesh Iyer
Source:
Campaign India

Related Articles

Just Published

8 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

8 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

10 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

14 hours ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?