HDFC Life has rolled out a campaign that looks to create awareness about its 'term insurance' plan.
Conceptualised by Leo Burnett, the film shows the protagonist to be a doctor. He looks to secure his family's future in these uncertain times by getting a term plan from HDFC Life.
Pankaj Gupta, senior EVP (sales) and chief marketing officer said, “Recent surveys on Indian consumer sentiment reflect their concerns about their own as well as their family’s well being. There is a rising sentiment that in the current situation, one needs to be even more proactive about financial planning and securing their family’s future. Term insurance is a must-have product for every individual. It protects the family financially by playing the critical role of acting as an income replacement in case of an eventuality. According to the Swiss Re report for FY2014, India has a huge protection gap of 92.2% – most Indians are either underinsured or uninsured. Given that consumers are now more open to term insurance, this campaign will help build further awareness around the category and our term plans, besides nudging them to take action.”
Rajdeepak Das, chief creative officer - South Asia and managing director – India, Leo Burnett, said, “These past few months have brought home the fact that life is uncertain at best and highly unpredictable. But one thing that stays steady through tough times is the love for our family. And keeping this in mind HDFC Life talks about the importance of insuring yourself and thereby, ensuring that if a crisis comes unexpectedly, your family is well prepared to tackle the fallout. While we always hope for the best, we should also be prepared for the worst. We hope this campaign reaches out to maximum people and nudges them to take the first step towards securing their loved ones.”
MD – India and CCO – South Asia: Rajdeepak Das
MD – India and CSO – South Asia: Dheeraj Sinha
Executive creative director: Mayuresh Dubhashi
Creative team: Rucha Rao, Savya Narang, Anupam Menon, Rachita Karnik, Sachin Pardeshi
Senior vice president: Ashima Mehra
Account management: Aditya Atre, Dilip Varu, Divya Ganeriwala, Aamir Pinzara
Planning: Noor Samra, Anjali Kamath
Production house: Prodigious
Director: Sana Ahmad and Beeswaranjan
Producer: Akshay Multani
Asst. producer: Ganesh Iyer