We are an industry that creates, not runs a race: Rajdeepak Das

Leo Burnett India has made headlines at this year’s Goafest by bagging top metals and winning the 'Creative Agency of the Year' title for a third year in a row. Given this, creative boss Rajdeepak Das has every reason to think he’s doing something right at the agency.

However, the all-things-creative maestro believes that winning is just a crucial part of the bigger picture. “Winning is important but not everything. We are in the industry that creates, not runs a race”, he tells Campaign India in a sit-down interview on the sidelines of Goafest 2024 in Mumbai.

Having been elevated at Publicis Groupe six months ago, Das is excited to be in the new role, still wearing a black T-shirt and headphones, the significance of which he explains. 

The advertising stalwart chats with Campaign about why the industry has to deliver on 'change' while adapting fast to dynamic market shifts. He also shares his thoughts on the non-existent debate of creativity versus technology, the importance of ideating with human solutions, how creativity at the core of every advertising move and why the industry will stick around for the next 100 years and more.