The ad follows a young beach-goer as he cruises down the coast on a horse-drawn chariot. Holidaymakers watch in awe as the horses gallop across the beach to the tune of Swords of a Thousand Men by Tenpole Tudor. Things take a turn, however, when it is revealed there is no horse and cart, and the boy is simply running down the beach with his dog.
(This article first appeared in Campaign UK)