Britannia Bourbon has launched a new campaign featuring cricketers Hardik Pandya, Shreyas Iyer and Deepak Chahar. The new TVC aims to keep Bourbon at the centre of the trio’s friendship. The film, conceptualised by McCann Worldgroup, is based on the insight that the Bourbon is so delicious that one wouldn’t want to share it even with one’s best friends.
The film shows Pandya pulling a minor heist on Iyer and Chahar by pretending to share the last piece of Bourbon. He had stashed away the two other remaining biscuits.
Vinay Subramanyam, VP marketing, Britannia Industries, said, "Britannia Bourbon is the original chocolatey biscuit treat that has delighted India since 1955. For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. Millions of Indians have enjoyed Britannia Bourbon with their friends and the brand has been an essential character in the stories of India’s youth that we associate with our friends. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way.”
Sambit Mohanty, head of creative - South, McCann Worldgroup, said, “When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness and shenanigans – with Britannia Bourbon at the heart of it!”
Brand: Britannia Industries
Brand team: Kunal Venkatraman, Dinesh Kumar S
Agency: McCann India – South
Head of creative, McCann South: Sambit Mohanty
Creative team: Uddipta Borah, Kapil Rana
Account management: Dileep Ashoka
Planning: Rasika Fernandes
Production house: Dreampunk Films