Haier has rolled out a TVC for its range of washing machines.
The film has been conceptualised by Famous Innovations and consists of Dipa Karmakar, Hima Das and Simranjit Kaur. It showcases how the trio who have represented and brought glory to India on the world stage go about their business silently without being in the media eye. This is compared to Haier's 'silent' range of washing machines.
N.S. Satish, SVP - sales and marketing, Haier Appliances India, said, “At Haier, we constantly understand the needs and evolving lifestyle of our consumers. The new Haier Washing Machine series is an innovative solution designed for customers that promises durability while making their lives easier and efficient. The TVC is created to highlight the achievements of our leading sportswomen who have brought so much pride to all Indians. It also tends to strongly connect with our customers and build a strong brand recall with them.”
Raj Kamble, founder and CCO, Famous Innovations, said, “We were working with a very simple yet innovative product- a washing machine that does what it does in the most efficient and silent way possible - and wanted to highlight this feature in a creative and engaging way. Given, how interesting the product was we thought of creating a film that highlights the achievements of some of the strong personalities in our sports industry today who have silently strived for perfection in their respective fields and hence, inspired everyone around them. The film showcases the riveting lives of India’s leading sportswomen who, despite unimaginable challenges, achieved their goals and made impeccable records at the global stage."
The film went on air on 18 October.