Cred has rolled out the third leg of its IPL 2022 campaign titled ‘Play it different’ to highlight its bounty rewards.
Conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi, the film is an addition to the ongoing campaign that is based around invoking 90s nostalgia with a twist.
The film opens up in a classic technicolour aesthetic and shows Sharma Ji and his neighbour Gupta Ji, playfully chatting about the host of in-store rewards from Cred's bounty. The chemistry between the two characters is reminiscent of the ads of the 90s that evoked humour and intrigue at the same time.
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