Gulf Oil Lubricants India has rolled out a campaign #GulfDhonixDhoni. Conceptualised by DDB Mudra, it talks about the features of Gulf Oil.
The film features MS Dhoni in a conversation with his younger self, praising and reminiscing his accolades and pictures throughout the years. While the duo speak about their passions – cricket and biking - the younger Dhoni is surprised to find that his old bike lying in the garage, still functions well as the other bikes from the collection. The older Dhoni then tells the younger one about the many characteristics of Gulf Oil.
Ravi Chawla, managing director and CEO, Gulf Oil Lubricants India, said, “At Gulf Oil, we pride ourselves on being an innovator and seek to consistently push the envelope when it comes to our product quality and benefits. In keeping with this ethos, we recently upgraded our flagship 2-wheeler engine oil, Gulf Pride 4T. While previously the brand promise was about ‘Insta pick-up’, and it resonated strongly with bikers across the country, we bettered the product to be able to now deliver ‘consistent insta pick-up’, over thousands of kilometres and many years. As brand Gulf, we are already no. 2 when it comes to important consumer mind measures. With this new launch and campaign, we intend to strengthen that spot further, in terms of market share as well.”
Rahul Mathew, chief creative officer, DDB Mudra Group said, “Great brands should tell great stories. With Dhoni, we had an engaging story that we could tell the world while building on the brand’s promise of consistent performance.”