Edtech company Great Learning has released its first television campaign.
Conceptualised by Sideways Consulting, the film shows the importance of learning with the help of two lifelong friends. While they're friends outside of the workplace, at office, one of them reports to the other. One is joking about his life outside of office, while the senior among the two gets him on track by stating that his services are now not required at work.
Hari Krishnan Nair, co-founder, Great Learning, said, “Lifelong learning is the new normal for all knowledge workers today. One cannot hope to grow in their careers without learning new skills on a regular basis. In fact, the willingness to learn and upskill is a key parameter that companies are looking for when hiring professionals today. With ‘power hhead’ we intend to encourage professionals to aim high, upskill regularly and keep themselves prepared for the big opportunities. Through this TVC, we are engaging in a dialogue with our customers, in a language and context that they will relate to - while communicating our core mission to make professionals proficient and future-ready.”
Abhijit Avasthi, founder, Sideways, added, "I am really excited to lay the foundation for the Great Learning brand story. With the world changing so rapidly, in the coming years upskilling is going to be crucial for India and its workforce. Our story brings alive an absolute truth - 'growth only comes from learning' - in a relatable manner that most of us have encountered at some point. I believe in an inward looking, degree-obsessed category, this film is a breath of fresh air."
The TVC will be aired for four-five weeks across GECs, news and sports media.