Acko has rolled out a campaign titled '#CheckAcko' featuring Great Khali to highlight the value propositions consumers can expect when buying directly from the insurance company.
Conceptualised by DDB Mudra, the film aims to encourage viewers to avail the benefits and offers of the Acko app through a quirky scenario in a bathroom with Great Khali, characters Murthy and Funcle from the brand’s previous leg of campaigns.
The film showcases Khali trying to squeeze out toothpaste for Murthy. Funcle looking at this endeavour calls out Murthy’s misguided efforts toward saving money and redirects him to the Acko app, where he can save money while buying new car insurance.
Ashish Mishra, executive vice president - marketing, Acko General Insurance, said, "Research told us that consumers are unaware that they can save a huge amount of money if they pay attention to the cost of the insurance. With Acko, the savings can be as high as 50 thousand as they are buying straight from the company. That's what the campaign is focused on, delivering the message in Acko's unique style of humour. The character Murthy has become very popular with the audiences, and we just had to keep his adventures going. IPL is a great media property to launch new campaigns as it attracts large audiences. This year, we are the leading sponsors of six IPL teams, and we are hoping that this campaign will play a crucial role in helping the brand connect with the base of IPL fans.”
Pallavi Chakravarti, creative head, DDB Mudra West, said, “Getting one’s car Acko insured is a no-brainer – what with same-day claim settlements, savings of up to fifty thousand and much more. But sometimes one misses the boat and goes on to regret it. With this new 360 campaign, the misadventures of the long-suffering Murthi continue, as Funcle keeps extolling the many virtues of Acko at the strangest of moments.”
The ad film went live on 31 March and is rolled out on television, digital, and social media channels.
Agency: DDB Mudra
Creative: Rahul Mathew, Pallavi Chakravarti, Godwin Dmello, Sanket Wadwalkar, Sourabh Dubey, Gagandeep Bindra, Siddharth Ubale, Mandar Mahadik
Business: Nishant Saurabh, Aarya Sha, Lyncia Noronha
Strategy: Anand Murty
Films: Jay Gaikwad
Production house: Ubik Films
Director: Surjo Deb