Goldsetu appoints ^ a t o m to handle creative and media mandate

Goldsetu has appointed ^a t o m to handle its creative and media mandate and has released its first campaign. The account was won following a multi-agency pitch.

 

The film in the campaign shows a conversation between a store owner, his wife and his son. The store owner says he's looking to expand his stores and is looking for a partner. The lady looks puzzled when the man tells her that she can be the partner he is looking for. He goes on to explain how Goldsetu is a mobile first SaaS platform for jewellery retailers to digitally engage with customers.

 

Vikas Verma, co-founder and CEO, Goldsetu, said, "We want to be the de-facto operating system for the jewellery value chain. We are creating digital solutions for jeweller to consumer engagement and transactions. We will also enable the distribution of financial services products like digital gold, insurance, marriage loans, and gold loans. The multimedia campaign created by ^ a t o m, is our first step towards communicating this service to this community. A host of other initiatives are planned in the next few weeks to take the brand deeper into the market."

 

Yash Kulshresth (CCO) and Ananda Sen (NCD), added, "We are super thrilled to partner with the Goldsetu team. This is an intuitive and very useful solution targeted to this vastly disorganised jewellery market. It was a great learning for us to work on a complex B2B brand and give it mainstream visibility through this integrated campaign. The democratisation of technology will help jewellers in many ways and provide them with a level playing field against the Goliaths in the industry. But technology often becomes intimidating for traditional businesses. So, we wanted to showcase the ease of using the app, the road to unparalleled prosperity, and the family's inclusion in the business wrapped in a warm and endearing story. ‘Galli Galli Mein Store Hai’ ties everything together and brings the benefit out in a memorable manner.”