Goldmedal encourages to give elderly the precious gift of time

Goldmedal Electricals has rolled out a campaign for new year’s, which aims to highlight the increasing loneliness amongst senior citizens.

 

Conceptualised by FoxyMoron, the film depicts volunteers sprucing up the interiors of an old-age home with the brand’s products and then spending time with the elderly residents to brighten up their day. It suggests a special new year's resolution - giving the gift of time to seniors who might be longing for companionship.

 

Kishan Jain, director, Goldmedal Electricals, said, “Our New Year’s campaign goes beyond simply highlighting our electrical solutions. We want to create a meaningful impact by addressing the issue of senior citizen loneliness and emphasising the need to show appreciation to those who have given us so much. It's a small gesture that can make a huge difference and bring immense joy to the lives of the elderly.”