Campaign India Team
Aug 26, 2020

Goibibo looks to break the monotony with #BreakBhiEssentialHai

Watch the film conceptualised by WATConsult here

Goibibo has released a video titled #BreakBhiEssentialHai through which it captures the monotony of an individual as he's working from home during the pandemic.

Conceptualised by WATConsult, the film shows the dullness the protagonist is facing and how he wants to break it. It states that a break should be added to the list of 'essentials' during this time to help a person break the monotony. 

The travel portal has also released a quiz that helps users figure the kind of break they should be taking. 

 

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

15 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

16 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.