Godrej Properties, the real estate developer, has rolled out a digital campaign titled 'Everyday Joys', with the tagline 'Jahaan Khushiyan Badi Hoti Hai' (Where happiness grows big).
Conceptualised by Ogilvy India, the films feature snippets of everyday family moments, reinforcing the idea of a home, as an integral component for milestones.
The first film (A new chilli) features an old gardening enthusiast waking up in the morning and finding a chilli grown on a plant he is nurturing, in his balcony. He is elated and it creates a remarkable memory for him, in his house.
The second film (An afternoon siesta) showcases a supportive family, creating a serene ambience for the mother to relax during an afternoon nap. The film ends with the mother smiling as she notices her families quest to help her unwind.
The third film (The first bath) features a young boy braving his fears and taking a bath all by himself for the first time. The film ends with the mother and father celebrating the child's milestone by cheering him for being courageous.
Mohit Malhotra, MD, CEO, Godrej Properties, said, “Our purpose of bringing joy to the lives of our customers comes alive beautifully in these films. Godrej Properties has always enjoyed the trust of its customers, and now, we are creating a strong and unique brand association through this campaign. With these films, we are asking the viewers to pause and savour the little moments of joy, and realise that this is what a home is all about - a place where everyday joys have no limits.”
Anurag Agnihotri, managing partner - creative (west), Ogilvy India, added, “Inspired by the beautiful purpose of Godrej Properties, we decided to focus on the small moments that spark joy in a home. These aren’t life-changing events but everyday things that are magical. It is this thought that gave birth to these films."
The films have been rolled out on YouTube, Facebook, and Instagram.