Godrej Magic has rolled out a campaign featuring its newly appointed brand ambassador actor Anil Kapoor, for its ready-to-mix floor cleaner.
The film opens with Kapoor on set for the shoot of an ad film. He checks with the director about his task for the shoot - whether it's dancing, fighting, or something else. To his surprise, the director asks him to sweep the floor. While he thinks it's a joke, the crew hands him a bucket and a mop. Upon learning that it's a Godrej product, he readily agrees and asks for the products. The director then hands him a sachet of Magic Floor Cleaner, and he looks at him puzzled, thinking the team is pulling his leg. The director then explains that the sachet itself is the floor cleaner. The film ends with Kapoor being surprised with the Magic Floor Cleaner and its offerings.
Ashwin Moorthy, chief marketing officer – India, Godrej Consumer Products, said, “The unique ready-to-mix format of this new product not only addresses reducing plastic consumption but also caters to the evolving needs of consumers. We are excited to introduce Godrej Magic Floor Cleaner, revolutionising the floor cleaner category with ready-to-mix format driven product. By capitalising on our innovation-driven approach and deep understanding of consumer needs, we are confident in delivering a breakthrough product that not only meets the highest standards of cleaning and germ protection but also resonates with consumers need for affordable and sustainable life-choices.”