Campaign India Team
Jul 13, 2023

Godrej Magic shows its cleaning formula tricks to Anil Kapoor

Watch the film here

Godrej Magic has rolled out a campaign featuring its newly appointed brand ambassador actor Anil Kapoor, for its ready-to-mix floor cleaner. 
 
The film opens with Kapoor on set for the shoot of an ad film. He checks with the director about his task for the shoot - whether it's dancing, fighting, or something else. To his surprise, the director asks him to sweep the floor. While he thinks it's a joke, the crew hands him a bucket and a mop. Upon learning that it's a Godrej product, he readily agrees and asks for the products. The director then hands him a sachet of Magic Floor Cleaner, and he looks at him puzzled, thinking the team is pulling his leg. The director then explains that the sachet itself is the floor cleaner. The film ends with Kapoor being surprised with the Magic Floor Cleaner and its offerings. 
 
Ashwin Moorthy, chief marketing officer – India, Godrej Consumer Products, said, “The unique ready-to-mix format of this new product not only addresses reducing plastic consumption but also caters to the evolving needs of consumers. We are excited to introduce Godrej Magic Floor Cleaner, revolutionising the floor cleaner category with ready-to-mix format driven product. By capitalising on our innovation-driven approach and deep understanding of consumer needs, we are confident in delivering a breakthrough product that not only meets the highest standards of cleaning and germ protection but also resonates with consumers need for affordable and sustainable life-choices.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Brand ambassador round-up: Week of 4 March

Read about who has signed Khushi Kapoor and Nayanthara as brand ambassador

10 hours ago

Dentsu appoints new president and chief strategy ...

Narayan Devanathan who rejoined Dentsu in June 2023 after he vacated his role as the Group's chief client officer in August 2022, now takes on a new regional remit.

10 hours ago

Pepsi unveils new logo and identity; colours 120 ...

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first

11 hours ago

Moves and wins roundup: Week of 4 March

Read all the latest news from the marcomms world including updates from Nodwin Gaming, Zlade, Angel One and more here.