Godrej Interio, has launched a campaign to promote its festive season sale, the ‘Great Indian Furniture Fest’. Conceptualised by SoCheers, the film nudges users to not wait for special occasions to buy their furniture at decor at great deals.
The agency recently won the brand’s social media mandate and also caters to its content creation.
The film opens to a stereotypical Indian setup of two families arranging their children’s marriage. However, the potential couple rushes to the nearest Godrej Interio furniture store, as soon as they hear about their wedding confirmation. When asked, they explain how their wedding date might be in the near future, but the right time to buy furniture is now.
Subodh Mehta, senior vice president (B2C), Godrej Interio, said, “This festive season, Godrej Interio continues to inspire consumers to make space for life. The campaign, which is a first of its kind for us, introduces our festive offerings to our consumers in a light-hearted and relatable manner. Through this campaign, we also wanted to capitalise on short format content to provide an uninterrupted and impactful experience. With this endearing campaign, we look toward brightening our customers lives this festive season.”
Mehul Gupta, co-founder and CEO, SoCheers, said, “It is our pleasure to have such a legacy brand in our client roster. This newly launched campaign embarks on this exciting journey and takes ahead the brand’s in-house property, ‘Great Indian Furniture Fest’, ahead during the upcoming festive season. The ad film has nuanced storytelling and is based on a situation that is relatable to every Indian household but with a twist. We believe that when stories create a positive impact on people, the brand message can be weaved in a very streamlined manner. With this campaign, I believe we have been able to do that successfully, that too in a short video format in line with the brand ethos. We are looking forward to this new association with Godrej Interio and are all geared up to further strengthen their digital footprints with some more clutter-breaking campaigns and newer milestones.”
Jitendra Hirawat, head of SoCheers Films, added, “Short videos call for quick communication with a significant impact. This is where creativity thrives. With this campaign for Godrej Interio, we have been able to hit that perfect sweet spot between a relatable story (content) which will attract the audience, while subtly conveying the key campaign message as well.”
The campaign will run across print, digital and social media platforms, including Facebook, Instagram and YouTube. It will also be dubbed in Tamil and Telugu for South Indian audiences.