Hair colour brand has brought in Saif Ali Khan as the brand ambassador for Godrej Expert Easy Shampoo Hair Colour. The brand association with Khan aims to drive penetration and awareness of this offering and the shampoo hair colour category. The brand has also unveiled a TV-led campaign featuring Khan, conceptualised by Creativeland Asia, which will showcase the product features and increase the category’s visibility.
Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products, said, “Godrej Expert Easy shampoo hair colour is an innovation in the hair colour category. Through this offering, we are giving a solution to consumers who have time paucity and want to colour their hair instantly. Simplifying the entire process and achieving a new coloured hair look in five minutes is what makes Godrej Expert Easy an innovation. Our partnership with Saif Ali Khan will help us amplify awareness of the category as well as our product across urban and rural markets.”
Added Anu Joseph, chief creative officer, Creativeland Asia, “Hair colouring has always been a time-consuming, tedious thing, that one needs to plan for. And grey hair has always come in the way of one’s style when there’s a last-minute plan. With Godrej Expert Easy Shampoo hair colour, hair colouring can be just as impromptu as your plans. The film, starring Saif, brings to life this insight in a light, banter-filled story between siblings.”
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Watch the film conceptualised by Lowe Lintas here