Godrej aer, the bathroom, car and home fragrance brand, has rolled out a film titled, ‘If rooms could talk’ for its automatic fragrance diffuser range 'matic'.
Conceptualised by Creativeland Asia, the film explores the significance of fragrances for relaxation, but with a quirky element, and ascertains that ‘rooms can talk’ by showing a conversation between non-living objects. The film opens up with a vacuum cleaner, a sofa, a television remote and a wall clock placed in the living room. The objects are talking and panicking amongst themselves about it being a family movie night and them needing to be ready for it. This is when the Godrej aer matic, placed in the room, diffuses a refreshing fragrance, which relaxes and lifts the spirits of the other personified pals.
Somasree Bose Awasthi, chief marketing officer, Godrej Consumer Products, said, “There’s nothing more relaxing than spending quality time with your family and fragrance plays a key role in uplifting the mood. Godrej aer matic's fresh fragrance creates happy and relaxed family moments. This smart fragrance plans its day around yours and lets you create custom spray schedules like every 10, 20, or 40 minutes. The new TVC emphasises these key features of the product with the help of smart VFX making it more interesting for consumers to watch. There is also a smart matic version which is bluetooth enabled."
Anu Joseph, chief creative officer, Creativeland Asia, said, “The film is a fertile space for a brand that has always been quirky in its communication. In this ad, we’ve pretty much demonstrated what would happen if objects in a living room were to actually prep themselves for a family movie night. Just the perfect stage for aer matic to make a grand entry and settle the chaos. A word on the actors, they were an absolute riot and wouldn’t stop talking.”