At Goafest 2017, we got Raj Nayak, CEO, Hindi mass entertainment, Viacom 18 and film star Sanjay Dutt to engage in an exclusive discussion.
If there is one thing that separates Sanjay Dutt from other celebrities, it's his brutal honesty.
In a frank chat with Raj Nayak, Dutt speaks about why he is not the favourite among brands to be their ambassador and also gives a 'Gandhigiri' message to the advertising fraternity.
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Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
Besides the US and the UK, all other geographies which includes APAC grew by 43.6%
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.
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