Glance, the screen zero platform which provides digital content on the lock screens of smartphones, has launched an advertising campaign titled 'Ye Glance hai'. Crafted by DDB Mudra, the campaign consists of films that talk of the possibilities of content delivered on a locked screen.
The tagline 'Bar Bar Dekho' signifies how users keep discovering more and more on their phones, which get further amplified by the lock screen of smartphones. The films feature Vir Das, Hardik Pandya, Rajkummar Rao and Hina Khan.
Targetted at new-age audiences, the ad campaign has been launched across media which includes television, digital platforms and OTT platforms. It delivers AI-driven personalised content in multiple languages.
Bikash Chowdhury, chief of marketing, Glance, said, "Just within two years of its launch, Glance has already positioned itself as the leading platform for content delivery with millions of happy users who are following favourite content almost every seconds and minutes. We wanted to further amplify this, by telling them how Glance can take them to their exciting worlds of content preferences through simple and crisp stories told by their favourable stars, truly living up to 'Ye Glance Hai'.”
Vishnu Srivatsav, creative director - DDB Mudra Group, said, "We wanted to keep it pithy. We wanted to entertain. And most importantly, we wanted to leave the name ‘Glance’ in the mind of consumers. We realised that a product as rich and varied as this (Glance) needed to be experienced. So, we decided to a simple, running gag that entertains every time and just leaves enough intrigue on the table for you to check out the product.”
Creative agency: DDB Mudra
Creative: Vishnu Srivatsav, George Sebastian, Hemangi Chatterjee, Akshay Shetty, Sayok Ray