Ghadi Detergent gives vaccine-hesitant consumers a glimpse of hope

Ghadi Detergent has rolled out a film – #TeekaUmeedKa – to encourage people who are hesitant and misinformed about the vaccine to go and get their shots. Conceptualised by ADK Fortune Communications, the film aims to tackle rumours and fake news that result in vaccine hesitancy.

 

Rahul Gyanchandani, joint managing director, RSPL, said, “Ghadi, being the leader brand in its category, has always taken a lead in issues concerning social change. The pandemic is a challenge like no other for each one of us. And with this campaign, our attempt is to convince people that vaccination is the only way to a brighter future.”

 

Added Nakul Sharma, VP and ECD, ADK Fortune Communications, “The idea was to craft a hard-hitting and non-preachy message. We are overjoyed by the initial response and hope that this initiative by Ghadi detergent motivates people to go for their #TeekaUmeedKa.”

 

CREDITS:

 

Client: RSPL

Brand: Ghadi Detergent

Joint managing director: Rahul Gyanchandani

Brand team: Arif Husain, Ashish Makhija, Varun Chauhan, Vaibhav Rai

Agency: ADK Fortune Communications

Managing partner: Subroto Pradhan

Planning lead: Atishi Pradhan

Executive creative directors: Nakul Sharma, Tirtha Ghosh

Creative team: Rajanish Jain, Ravi Shankar Mishra, Aakash Mishra, MD Ershad, Manish Kumar Sahoo

Account management: Akhil Nijhawan, Priyanka Surkali

Production house: Apocalypso Filmworks

Director: Pradeep Sarkar

Music director: Ronit Sarkar

Producer and editor: Mrittika Mukherjee

Post producer: Sapna Thaker