'Get up and do it again': Yuvraj Singh's message in first YWC Fashion TVC

Cricketer Yuvraj Singh rolled out his range of fashion apparel last week, under the YouWeCan brand. A film has now been rolled out for the same.

 

The film opens with Singh walking out to a cricket field. The voice over says 'no one said life is easy. Infact it's the hard part that makes it a challenge worth living for'. After showing a moment of brilliance on the cricket field, it cuts to pictures during Singh's recovery from Cancer. As the voice over says 'You always have to get up and do it again. You can come back. You will come back', it cuts to scenes of Yuvraj's famous six sixes in an over against England. After this the film moves to Singh's training regime. It ends with Singh saying 'Get up and do it again'. 

 

Credits (from Facebook):

 

Client: YouWeCan

Director: Prasad Naik

Concept: Prasad Naik

Ceo YWC: Shazmeen

Production house: Fusion Films

Producers: Allan D'Souza /Geeta Laxman

Copywriter: Ajoy Ajoy Advani

Director of photography: Vikash Nowlakha

1st AD: Abhijeet Chhabra

2nd AD: Duboree Das

Line producer: Yashodhara Datar

Unit production manager: Sushant Raja

1st AC: Srinivas Acharya

Gaffer: Kavya S @ Mad Studios

Focus puller: Anant Kathe & Devendra Thakkar

Production design: Niyoti/Vinay

Location: Rahul Gaikwad

Post supervisor: Debjan Basu

Offline: Yusuf H Khan (Prime Focus)

Online: Rithesh Rai (After Studios)

Colorist: Michele Ricossa (Prime Focus)

Music director: Micu Patel

Sound Design: Arun Crasto

Finance: Sunil Dhurat