Campaign India Team
Sep 07, 2016

'Get up and do it again': Yuvraj Singh's message in first YWC Fashion TVC

Watch the ad film conceptualised by Prasad Naik here

Cricketer Yuvraj Singh rolled out his range of fashion apparel last week, under the YouWeCan brand. A film has now been rolled out for the same.
 
The film opens with Singh walking out to a cricket field. The voice over says 'no one said life is easy. Infact it's the hard part that makes it a challenge worth living for'. After showing a moment of brilliance on the cricket field, it cuts to pictures during Singh's recovery from Cancer. As the voice over says 'You always have to get up and do it again. You can come back. You will come back', it cuts to scenes of Yuvraj's famous six sixes in an over against England. After this the film moves to Singh's training regime. It ends with Singh saying 'Get up and do it again'. 
 
Credits (from Facebook):
 
Client: YouWeCan
Director: Prasad Naik
Concept: Prasad Naik
Ceo YWC: Shazmeen
Production house: Fusion Films
Producers: Allan D'Souza /Geeta Laxman
Copywriter: Ajoy Ajoy Advani
Director of photography: Vikash Nowlakha
1st AD: Abhijeet Chhabra
2nd AD: Duboree Das
Line producer: Yashodhara Datar
Unit production manager: Sushant Raja
1st AC: Srinivas Acharya
Gaffer: Kavya S @ Mad Studios
Focus puller: Anant Kathe & Devendra Thakkar
Production design: Niyoti/Vinay
Location: Rahul Gaikwad
Post supervisor: Debjan Basu
Offline: Yusuf H Khan (Prime Focus)
Online: Rithesh Rai (After Studios)
Colorist: Michele Ricossa (Prime Focus)
Music director: Micu Patel
Sound Design: Arun Crasto
Finance: Sunil Dhurat
Source:
Campaign India

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