Gap looks to 'Bridge The Gap' through a video featuring Priyanka Chopra, Wiz Khalifa and more
Watch the film conceptualised by Edward Enninful and Gap here
Jun 07, 2017 04:21:00 AM | Video | Campaign India Team
Gap, an American clothing brand, has rolled out a film ‘Bridging the Gap'. The film has been conceptualised by Edward Enninful (fashion stylist, and editor-in-chief of British Vogue magazine) and Gap.
The film features celebs Priyanka Chopra, Wiz Khalifa (American rapper), Christie Brinkley (actor), Casil Mcarthur (model), Adwoa Aboah (model and activist), Maria Borges (model) Miles Chamley-Watson (fencer) Jonathan Groff (actor) Fernanda Ly (model) Lineisy Montero (model) Ellen Rosa (model) Jasmine Sanders (Instagram star, model), Yara Shahidi (actress) and Alek Wek (designer).
The celebs from a diverse background are sporting various Gap White T-shirts as they sing the iconic song 'Sunny' by Boney M
A statement explains, 'Gap white tees become each person’s blank canvas, and offer a glimpse into how our differences can unite us.'
Craig Brommers, CMO, Gap, said, “Gap is a quintessentially American brand and we strive to embody all of America in everything we do. ‘Bridging the Gap’ is about showing the many faces of what it means to be an American and bringing all of those sides together. Edward is the perfect partner in this project as he and Gap share an optimistic view of the world.”