Online sentiment analysis company Checkbrand has released a report focusing on online sentiments of top movie stars in the country. The company analysed data for 26 top movie actors on social media between August to October 2020.
Checkbrand analysed over 100 million online impressions for the report.
The brand value in monetary terms, basis the engagement and followers, stood at INR 2.65 billion for Priyanka Chopra. For Akshay Kumar, it was at INR 2.60 billion, followed by Salman Khan at INR 2.52 billion, Deepika Padukone at INR 2.11 billion and Shahrukh Khan at INR 2.09 billion.
The top three places in the most trending list in the last quarter (across Twitter, Google Search, Wiki, YouTube, etc.) have been taken by Kirti Sanon (2334), Priyanka Chopra (2331) and Alia Bhatt (2277). Akshay Kumar (1792), Salman Khan (1421), Aamir Khan (1145), Shahrukh Khan (1133) were next.
In terms of engagement, the top three positions have been occupied by male actors. Salman Khan had an engagement of 2.25 lakh, followed by Shahrukh Khan at 2.16 lakh, Akshay Kumar at 1.7 lakh, Ajay Devgn at 0.64 lakh and Amitabh Bachchan at 0.62 lakh. The five actors have a collective engagement of 7.3 lakh, which was more than the collective engagement of 21 film stars at 3.64 lakh. The 21 stars included both males and females.
Only seven movie stars could cross more than one lakh in terms of social media mentions. The names included with mentions are Salman Khan (4.97 lakh), Shahrukh Khan (4.52 lakh), Kangana Ranaut (3.70 lakh), Akshay Kumar (3.54 lakh), Ajay Devgn (1.95 lakh), Aamir Khan (1.88 lakh) and Alia Bhatt (1.80 lakh). Despite the increasing popularity of Ananya Pandey and Bhumi Pednekar, their mentions were less than 500 in the last quarter.
King Khan still rules the overall brand score at 41.76, followed by Priyanka Chopra at 41.26, Deepika Padukone at 36.54 and Shraddha Kapoor at 34.48. The lowest score was for Kangana Ranaut at 9.87. Aamir Khan was third from last at 11.69. The overall score is measured out of 100. Five parameters were considered while devising this score which are followers (20), trends (10), sentiment (30), engagement (20) and mentions (20).
Anuj Sayal, MD, ADG Online and Checkbrand.online, said, “Some interesting facts have come out in the last few weeks. The overall sentiment for Kangana Ranaut has gone down. She slipped to almost the last position. It is interesting to note that 71% sentiment for Abhishek Bachchan is positive and Aamir Khan’s sentiment is negative at 28.1%. Anushka Sharma’s overall sentiment is negative at 4.6%. This is our first report and we plan to add more interesting anecdotes in our next quarterly report. We wanted to create a platform which could help brands understand their real value in terms of presence on digital media on a real-time basis. We are eager to work and help them improve their overall digital presence.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 hour ago
Total entries are down 6% on 2019 - but there has been a surge in entries from indie agencies and production companies