Campaign India Team
Jun 07, 2017

Gap looks to 'Bridge The Gap' through a video featuring Priyanka Chopra, Wiz Khalifa and more

Watch the film conceptualised by Edward Enninful and Gap here

Gap, an American clothing brand, has rolled out a film ‘Bridging the Gap'. The film has been conceptualised by Edward Enninful (fashion stylist, and editor-in-chief of British Vogue magazine) and Gap. 
 
The film features celebs Priyanka Chopra, Wiz Khalifa (American rapper), Christie Brinkley (actor), Casil Mcarthur (model), Adwoa Aboah (model and activist), Maria Borges (model) Miles Chamley-Watson (fencer)  Jonathan Groff (actor) Fernanda Ly (model) Lineisy Montero (model) Ellen Rosa (model) Jasmine Sanders (Instagram star, model), Yara Shahidi (actress) and Alek Wek (designer).
 
The celebs from a diverse background are sporting various Gap White T-shirts as they sing the iconic song 'Sunny' by Boney M
 
A statement explains, 'Gap white tees become each person’s blank canvas, and offer a glimpse into how our differences can unite us.'
 
Craig Brommers, CMO, Gap, said, “Gap is a quintessentially American brand and we strive to embody all of America in everything we do. ‘Bridging the Gap’ is about showing the many faces of what it means to be an American and bringing all of those sides together. Edward is the perfect partner in this project as he and Gap share an optimistic view of the world.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

6 minutes ago

AI won't kill advertising, it won't save it either: ...

“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.

7 minutes ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

5 hours ago

MediaDonuts gets rebranded as Aleph across APAC

Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.

7 hours ago

Pride is over — now it’s culture or bust

2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.