Campaign India Team
Jun 07, 2017

Gap looks to 'Bridge The Gap' through a video featuring Priyanka Chopra, Wiz Khalifa and more

Watch the film conceptualised by Edward Enninful and Gap here

Gap, an American clothing brand, has rolled out a film ‘Bridging the Gap'. The film has been conceptualised by Edward Enninful (fashion stylist, and editor-in-chief of British Vogue magazine) and Gap. 
 
The film features celebs Priyanka Chopra, Wiz Khalifa (American rapper), Christie Brinkley (actor), Casil Mcarthur (model), Adwoa Aboah (model and activist), Maria Borges (model) Miles Chamley-Watson (fencer)  Jonathan Groff (actor) Fernanda Ly (model) Lineisy Montero (model) Ellen Rosa (model) Jasmine Sanders (Instagram star, model), Yara Shahidi (actress) and Alek Wek (designer).
 
The celebs from a diverse background are sporting various Gap White T-shirts as they sing the iconic song 'Sunny' by Boney M
 
A statement explains, 'Gap white tees become each person’s blank canvas, and offer a glimpse into how our differences can unite us.'
 
Craig Brommers, CMO, Gap, said, “Gap is a quintessentially American brand and we strive to embody all of America in everything we do. ‘Bridging the Gap’ is about showing the many faces of what it means to be an American and bringing all of those sides together. Edward is the perfect partner in this project as he and Gap share an optimistic view of the world.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
WPP: 'Sacrificing' pay rises for staff in favour of profits was a mistake
Premium
4 hours ago

WPP: 'Sacrificing' pay rises for staff in favour of ...

It was "not sensible" to keep such a "tight" lid on incentives in final years of Sorrell era.

Premium
Cannes Lions 2019: Eight per cent increase in entries from India
Premium
6 hours ago

Cannes Lions 2019: Eight per cent increase in ...

Total number of entries are down again despite Publicis return

Premium
Cannes Lions 2019: Eight more shortlists for India
Premium
6 hours ago

Cannes Lions 2019: Eight more shortlists for India

Entries from Wunderman Thompson (six), Dentsu Webchutney and Grey in the running

Premium
Brands celebrate Father's Day
Premium
8 hours ago

Brands celebrate Father's Day

View the films here