Gaana has rolled out a campaign to highlight its proprietary algorithm tool 'auto queue' that enables users to listen to a playlist curated specifically for them.
Conceptualised by River Advertising, the film features two women who are out of tea leaves in their house. As they venture outside to purchase tea, they tune into Gaana in the car and instantly start grooving to the curated playlist by the music streaming app and end up having a long drive. Ultimately, the music transports them to an off the grid location that grows tea leave plantations, and they decide to take their tea ration from that land. The film showcases how the auto queue offering aims to offer consumers an immersive experience of their favourite tunes without any distractions.
Sandeep Lodha, CEO, Gaana, said, “In the last year and a half, audio streaming has played a major role in peoples lives, and consumption is on the up. Gaana has always been known to understand the pulse of the Indian listener, and with, auto queue we are now going one step further to hyper-personalised each users' app experience making it effortless to listen to great music. The feature is born out of Gaana’s user research and tech capabilities and gives a personalised endless background track to the lives of our users. I invite everyone to experience the joy of auto queue."