Campaign India Team
Dec 17, 2015

FundsIndia promises to help grow ‘hard-earned’ money, with ease

Watch the TVCs conceptualised by Happy Creative Services here

FundsIndia, an online investment platform for mutual funds, is looking to capitalise on the annual tax-saving season spanning December to February. It has rolled out its first integrated campaign. Conceptualised by Happy Creative Services, the campaign consists of two films. 

The films follow a common thread. Both feature a protagonist, a young male executive, going through a hectic day at work, while a voice over narrates that earning money could be difficult. Saving through taxes and investing isn’t as difficult, adds the narrator, while FundsIndia and its advantages are spelt out. The films went live on 14 December 2015 across TV and digital.
Srikanth Meenakshi, co-founder and chief operating officer, FundsIndia, said, "The launch of our first ever advertising campaign on TV is a new chapter in our growth story. As an online investment platform, we pride ourselves in making investing in mutual funds easy. We understand that making money today is hard, and we’ve worked hard as an organisation to ensure that growing this hard-earned money needn’t be. We think the advertisements do well to highlight this fact."
Siddhartha Roy, COO, Happy Creative Services, said, “One of the most common grouses of working professionals is the perennial paucity of time and money. To top it all, there’s the scepter of tax constantly hanging over them. Through this campaign, we have tried to capture this consumer tension, while offering the brand as an apt solution.”
Client: FundsIndia
Agency: Happy Creative Services
Co-founder and CEO: Kartik Iyer
Chief operating officer: Siddhartha Roy
Group head - copy: Ganesh Selvaraj
Art director: Vineet Prasad
Enterprise business director: Avneet Janakiram
Account manager: Mohit Chavan
Group account manager: Khundmir Syed
Production house: GoodMorning Films 
Director (film): Tharaq Andrews
Producer: Doris George
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

With a song and a prayer, ICICI Lombard fires up your imagination
1 hour ago

With a song and a prayer, ICICI Lombard fires up ...

Watch the film conceptualised by Ogilvy Mumbai here

Dentsu Impact gets digital mandate for HT Media's radio business
2 hours ago

Dentsu Impact gets digital mandate for HT Media's ...

Dentsu Impact that already handles the mainline creative work, looks at ensuring a stronger consolidation of the offline and online platforms

M&A activity in marketing sector grows by 16 percent in 2019
4 hours ago

M&A activity in marketing sector grows by 16 ...

Dentsu leads the pack in the first nine months of 2019. The big six holding companies acquired fewer than half the number of agencies they bought last year.

Anjali Lama, Dutee Chand, Mary Kom and Sara Ali Khan complete 'propah' transformation with Puma
9 hours ago

Anjali Lama, Dutee Chand, Mary Kom and Sara Ali ...

Watch the film conceptualised by Digitas India here