The Work Advertising Marketing
Campaign India Team
May 02, 2023

Fronx aims to satisfy with thrill

Watch the film conceptualised by Dentsu here

Nexa has rolled out a campaign 'the shape of new' to highlight the launch of its SUV Fronx. 
 
Conceptualised by Dentsu, the film highlights the offerings the SUV provides through an off-roading adventure. It showcases how the car benefits thrill seekers through the performance of its engine, design and capabilities. The film ends by stating that the SUV is made to match the rider's stride. 
 
The film was rolled out on YouTube and Instagram on 24 April 2023. 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI agents collapse the wall between marketing and CX

3 AI agents collapse the wall between marketing and CX

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

5 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Haleon splits global creative account with WPP and Publicis Groupe

7 Haleon splits global creative account with WPP and Publicis Groupe

Monsoon rains force brands to rethink festive advertising

8 Monsoon rains force brands to rethink festive advertising

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Grey’s global CEO Laura Maness departs

10 Grey’s global CEO Laura Maness departs

Related Articles

JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign
Advertising
Mar 07, 2024
Campaign India Team

JioCinema taps into the power of MS Dhoni in Tata ...

Licious celebrates being awarded 'India's Juiciest Chicken' in new campaign
Advertising
Mar 04, 2024
Campaign India Team

Licious celebrates being awarded 'India's Juiciest ...

Adidas kickstarts World Cup campaign, wants India to dream of third win
Advertising
Sep 20, 2023
Campaign India Team

Adidas kickstarts World Cup campaign, wants India ...

Cadbury 5 Star sweetens its ad budgets by doing nothing
The Work
Nov 09, 2022
Campaign India Team

Cadbury 5 Star sweetens its ad budgets by doing nothing

Just Published

Spotify expands access to its ad inventory with Amazon and Yahoo
Marketing
3 days ago
Beau Jackson

Spotify expands access to its ad inventory with ...

Streamer confirms rollout following its upfronts earlier this year.

Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
Marketing
3 days ago
Campaign India Team

Indegene buys BioPharm for $106 million to boost ...

The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.

Gen X: The bridge generation will drive $5.7 trillion in spending by 2030
Research and Rankings
3 days ago
Staff Reporters

Gen X: The bridge generation will drive $5.7 ...

Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.

Grey’s global CEO Laura Maness departs
Advertising
3 days ago
Nikita Mishra

Grey’s global CEO Laura Maness departs

The role will not be replaced. Maness announced her exit at a town hall in New York.