Nexa has rolled out a campaign 'the shape of new' to highlight the launch of its SUV Fronx.
Conceptualised by Dentsu, the film highlights the offerings the SUV provides through an off-roading adventure. It showcases how the car benefits thrill seekers through the performance of its engine, design and capabilities. The film ends by stating that the SUV is made to match the rider's stride.
The film was rolled out on YouTube and Instagram on 24 April 2023.
