From womb to wow: Sebamed gets real

In a powerful demonstration of skincare backed by science, Sebamed, the German skincare brand distributed and marketed in India by USV Private Ltd., has launched a campaign for Baby Sebamed, their specialised baby care range. Created by Leo India, the campaign artfully highlights a baby’s journey from inside the womb to their very first breath in the outside world.

Bringing the world closer to the womb, Sebamed’s campaign features raw and real visuals of smiling foetuses nestled safely in the womb – a setting that beautifully mirrors the purity, comfort, and protection that the brand offers with its pH 5.5 science-backed formulation. This authentic depiction is a first in the category and sets a new benchmark in baby care communication.

The film is set to a soulful track composed by singer-songwriter Taba Chake, reinforcing the warmth and emotional depth of the message – that from the very first moment, a baby deserves the most gentle, scientifically developed care.

Philip Kuncheria, country head of Sebamed, shared, "As your baby takes their first breath in a new world, from the quiet safety of the womb to the wonder of your arms, their delicate skin deserves that same gentle protection, with the power of pH 5.5. This campaign captures that beautifully in a real and raw form, touching an emotional chord with parents and parents-to-be. It’s more than a product; it’s our commitment to you and your little one — trusted partner in love, protection, and every precious moment from day one."

Sachin Kamble, chief creative officer of Leo South Asia, added, "We really wanted to bring to life Sebamed’s promise of science-backed skincare. Inspired by real visuals of babies inside the womb smiling, cocooned in comfort, we captured the purest form of protection and care. That’s exactly what Sebamed aims to replicate with its science-backed baby care range. This is the first time that a campaign in this category has shown a raw depiction of the lead-up and period of birth, without losing its warmth and tenderness.”

The campaign was conceptualised by Leo, produced by Footloose, and directed by Indrashish Mukherjee, and is now live across multiple platforms including digital and outdoor media.

Campaign’s take: In a market bloated with baby-soft clichés and gurgling cuteness, Sebamed’s latest campaign for Baby Sebamed swaps saccharine for science—and gets surprisingly raw. The film journeys through a newborn’s transition from the cushiony confines of the womb to the unpredictable textures of the world, using intimate, high-definition visuals of smiling foetuses to quite literally deliver the brand’s pH 5.5 pitch.

This isn’t your average moisturise-and-massage ad. Conceptualised by Leo India and directed by Indrashish Mukherjee, the campaign toes the fine line between poetic and clinical. It taps into parental conscientiousness, speaking to those who increasingly decode ingredient lists with the intensity of a thesis review. Because when skin is that new, brands need to be believable—and “close to the womb” is a high bar to set.

The category has long sold comfort, but Sebamed leans on credibility: not just softness, but science. The use of real womb footage pushes creative boundaries, and the Taba Chake soundtrack layers in a warm, acoustic reassurance.

What emerges is not just a birth story, but a branding one—where Baby Sebamed doesn’t just claim care, it claims continuity. Where the womb signs off, the product signs in. And that, evidently, is the new baby brief.