From laughs to lessons, dads get their due

Ambrane film promotes PowerMini’s compact strength

Ambrane has released a TVC for Father’s Day promoting its PowerMini 10 power bank. The commercial uses a father-son dynamic to challenge perceptions around size and performance, portraying the son outsmarting the father in daily tasks. The ad ends with the line ‘Size dekh ke judge kiya?’ (‘Did you judge by size?’) and introduces the 10,000mAh palm-sized device. The TVC draws parallels between the boy and the device, both small but effective. The campaign has been developed by Watermelon and is airing across TV and digital platforms. Ambrane aims to connect performance with emotional storytelling.

Arvind campaign celebrates intergenerational fatherly bonds

Arvind Limited has released a Father’s Day campaign titled ‘Unspoken Love’, highlighting the quiet, emotional bond shared between fathers and sons. The digital film depicts subtle expressions of affection across life milestones—such as gifting a toy plane, a shirt for graduation, and accessorising a wedding sherwani—each featuring Arvind clothing. The campaign portrays these gestures as symbols of love and continuity, emphasising how clothing can embody personal and generational narratives. It positions Arvind garments not just as apparel but as markers of memory and legacy. Produced by Togglehead Studios, the campaign seeks to reinforce Arvind’s brand values of understated elegance and emotional depth. The film is being promoted across digital platforms and speaks to a wide audience through its universal themes. Arvind Limited is a textile-to-retail conglomerate with operations spanning apparel, environmental solutions, and advanced materials. It serves a global customer base and is among the top global fabric suppliers.

Atlys draws parallel between dads and speed

Visa processing platform Atlys has released a Father’s Day film comparing the meticulous habits of Indian fathers with its own efficiency. The film features a father preparing hours ahead of an event, reflecting Atlys’ commitment to being organised and on time. The campaign humourously presents the father as competition to Atlys, with a punchline noting Indian dads are 100% on time, while Atlys is at 99.2%. The video adopts modern meme-style visuals and was created in-house to reflect the brand’s growing creative capabilities. Atlys, founded in 2021, aims to simplify the visa process and make global travel more accessible.

Elivaas promotes new memories with dads

Luxury vacation rental brand Elivaas has launched a Father’s Day campaign titled ‘Rekindle the Bond with Your Dad’, encouraging families to take time to reconnect. The campaign features a short film and promotes the hashtag #NewMemoriesWithDad to inspire reflection and reconnection. The film highlights everyday actions such as phone calls, revisiting old photos, or planning trips together as ways to strengthen the father-child relationship. The brand aims to move beyond routine celebrations to foster meaningful experiences. To support the message, ELIVAAS is offering 25% off luxury villa bookings using the coupon code FATHERS2025. The promotion is designed to help families spend time together in scenic, comfortable settings. The campaign film is being widely promoted on social platforms. ELIVAAS positions itself not only as a hospitality brand but also as a facilitator of emotional connections through shared experiences.

Equentis blends parenting with investment advice

Equentis Wealth Advisory has launched a Father’s Day campaign, ‘Smart Father Smarter Investor’, focusing on the emotional drivers behind financial planning. The film portrays children role-playing as their fathers in a workplace setting, suggesting that time and presence are the real returns on investment. Equentis notes that while 70% of Indian fathers actively parent, few have structured plans for their children’s future. The campaign bridges this gap by urging goal-based investing. Entirely produced in-house, the campaign aligns with Equentis’ approach to personalised advisory. The firm provides equity investment strategies and financial literacy through platforms like Informed InvestoRR.

Klay Preschools and Daycare spotlights imperfect yet devoted fathers

Klay Preschools and Daycare has launched a Father’s Day digital campaign titled ‘Fathers of today. All in. All heart.’ to highlight the everyday efforts of modern fathers. Told from a child’s perspective, the film showcases a father's messy but loving morning routine—mismatched socks, clumsy hairstyles, and burnt toast—underscoring the balance between work and family life. In a landscape where parenting narratives often focus on mothers, the campaign brings attention to fathers who may not always get it right but consistently show up. The film ends with a child gifting a handmade card reading, ‘Happy Father’s Day to the best Appa ever’, reinforcing the message of appreciation. KLAY Preschools, operated by SHIKSHA Trust, serves over 70,000 families across India and offers structured early childhood learning and care.

MediBuddy urges families to prioritise dads’ health

MediBuddy has launched a Father’s Day campaign, #JustDadThings, to encourage families to prioritise their father’s health. The campaign uses a miniature world visualised with AI tools to depict the selfless actions fathers perform daily. The film shows fathers consistently showing up for others while neglecting their own health. The campaign aims to prompt families to ensure timely health check-ups for fathers, who often delay care. MediBuddy positions this initiative as an extension of its healthcare mission, using storytelling to emphasise the importance of preventive care. The video is being promoted on social platforms in the lead-up to Father’s Day.

Niva Bupa urges fathers to insure

Niva Bupa Health Insurance has launched the #World’sMostResponsibleDad campaign for Father’s Day, spotlighting the importance of fathers securing their own health for their family’s future. Based on consumer insights, the campaign highlights that while fathers often prioritise their family’s wellbeing, only 20% hold health insurance for themselves. The campaign aims to raise awareness about the health risks associated with stress and self-neglect among young fathers. It underlines the message that securing health insurance is a key act of responsibility that safeguards the entire family. To support the initiative, Niva Bupa has partnered with Blinkit to distribute greeting cards across Delhi, Gurgaon, and Mumbai to buyers of baby products during Father’s Day weekend. The cards include checklists to prompt reflection on whether one qualifies as the ‘world’s most responsible dad’. The campaign features influencer Durjoy Dutta to further reach young fathers via digital platforms. Niva Bupa, which covers 20 million+ lives through a large distribution network, reported a 92.4% claim settlement ratio for FY25 and has been certified a Great Place to Work five times in a row.

Prega News film explores expectant fathers’ role

Prega News has launched a Father’s Day campaign exploring the emotional transformation of expectant fathers. The film features comedian Aashish Solanki wearing a pregnancy belly to empathise with pregnant women. It shifts focus to the contributions fathers make, such as financial planning and emotional support. The campaign cites research showing 95% of Indian fathers view parenting as a shared responsibility, with 94% participating in household tasks. Prega News aims to highlight the ‘invisible journey’ of expectant fathers. The campaign concludes by acknowledging the importance of both partners during pregnancy and is being amplified online. Prega News is a brand of Mankind Pharma.

SBI General Insurance campaign celebrates fatherly care

SBI General Insurance has released a Father’s Day digital film centred around the enduring phrase ‘No’ often said by fathers, reflecting discipline and care. The narrative spans generations and households, showing how this response, though firm, carries layers of wisdom and affection. The story culminates in a scene where a father, once cautious, now agrees to his adult children’s request to purchase health insurance. The moment marks a shift in family dynamics and reinforces shared understanding. Through this storytelling approach, SBI General connects paternal protectiveness with the concept of insurance—quietly offering security without grand gestures. The film is distributed across social platforms including YouTube and Instagram. SBI General Insurance, backed by the State Bank of India, operates over 145 branches nationwide and reported INR 14,140 crores in Gross Written Premium for FY25. The company continues to grow across retail, SME, and rural sectors through an extensive distribution network and multi-channel model.

Something’s Brewing promotes Father’s Day with coffee machine

Something’s Brewing has launched a Father’s Day campaign titled ‘A Cup of Love’ to promote its Budan One Touch coffee machine. The campaign aims to encourage young consumers to introduce their traditionally tea-drinking fathers to coffee through a user-friendly appliance. The digital film presents the Budan One Touch as a simple coffee machine equipped with a 15-bar pressure pump and 30–60 second brew time. The machine is designed to ease users into home coffee brewing by offering café-style output with minimal effort. The narrative focuses on gifting the machine as a way to start a new shared ritual between children and their fathers. The film portrays emotional and humorous moments to show how small lifestyle shifts—like switching from tea to coffee—can foster daily connection. The campaign video is currently being promoted across digital platforms. It targets young adults and millennials familiar with coffee culture and looking to express appreciation for their fathers. Something’s Brewing is an omnichannel coffee marketplace launched in 2020. The company operates two Coffee Experience Centres in Bengaluru and Surat and serves customers across more than 250 Indian towns.