Fresh fish and meat e-commerce brand, FreshToHome, has launched a TVC titled 'Apne Aap Se Ya FreshToHome App Se; (on your own, or from the FreshToHome App).
Conceptualised by Action & Co, the films invite meat and seafood lovers to opt for a hassle-free experience by buying meat through the app from the comfort of their homes.
The three-video campaign is filmed in a split-screen format, showcasing the many challenges consumers face when they buy chicken, fish, or meat from the wet market, as opposed to ones who order directly at home. All three videos present a humorous comparison between the app users and the ones who tire themselves out by buying meat from outside,which is still not good enough.
Shan Kadavil, CEO and co-founder, FreshToHome, said, "FreshToHome is a new-age brand that resonates with the changing needs of the young, urban Indian consumer. Through this TVC campaign, we want to go a step further and establish the brand as the facilitator of change in the online chicken, fish, and meat industry. At just a click of a button, you can order your very own favourite variety of fresh meat and fish through express delivery. Looking at the ongoing pandemic scenario, we want our consumers to stay indoors and at the same time enjoy fresh and chemical-free food.”
The campaign will air on TV and on the company's social media platforms, in six regional languages.