FoundIt is the new monster in the job market

Monster India recently announced its rebranded identity 'FoundIt'. To highlight this rebranding exercise the brand has rolled out a campaign that tells the story from the perspective of a new generation of job seekers. 

 

Conceptualised by Wunderman Thompson, the film showcases an array of new-age job seekers that know exactly what they are seeking in the job market. These job seekers are shown making bold statements and are not shying away from demanding what they want in their corporate life. The film ends with a message, 'find the job that’s perfect for you' and gives a hint of its rebranded identity towards the end. 

 

Priya  Shivakumar, senior national creative director, Wunderman Thompson, said, “We've all been hearing of layoffs across many organisations and it has been making news across media, social conversations and forums. What better time than, to balance things a bit and launch Monster's new identity with an audacious campaign that creates intrigue around people quitting? What starts as a surprise spree of resignations by the senior  management, is amplified through PR and communication as they sign off from Monster to finally reveal the name of the new entity. 'FoundIt' as the portal is called, starts the way it means to go on, as a platform that will empower the employee and employer both, by bridging the gap between skills and requirements. The job scenario needed a new way of doing things and FoundIt  is not only the new name but a new approach to recruiting.” 

 

CREDITS:

Client: FoundIt

Agency: Wunderman Thompson Bangalore  

Senior national creative director: Priya Shivakumar  

Senior vice president and managing partner: Kundan Joshee  

Creative team: Ajay Menon, Rahul Bhojraj, Anindita Das, Akshita Gupta, Abubakkar Siddiq  Executive business director: Tiraz Balaporia 

Account management: Sandeep Mathummal, Om Prakash 

Production: Tribal Box