Campaign India Team
Dec 05, 2022

FoundIt is the new monster in the job market

Watch the film conceptualised by Wunderman Thompson here

Monster India recently announced its rebranded identity 'FoundIt'. To highlight this rebranding exercise the brand has rolled out a campaign that tells the story from the perspective of a new generation of job seekers. 
 
Conceptualised by Wunderman Thompson, the film showcases an array of new-age job seekers that know exactly what they are seeking in the job market. These job seekers are shown making bold statements and are not shying away from demanding what they want in their corporate life. The film ends with a message, 'find the job that’s perfect for you' and gives a hint of its rebranded identity towards the end. 
 
Priya  Shivakumar, senior national creative director, Wunderman Thompson, said, “We've all been hearing of layoffs across many organisations and it has been making news across media, social conversations and forums. What better time than, to balance things a bit and launch Monster's new identity with an audacious campaign that creates intrigue around people quitting? What starts as a surprise spree of resignations by the senior  management, is amplified through PR and communication as they sign off from Monster to finally reveal the name of the new entity. 'FoundIt' as the portal is called, starts the way it means to go on, as a platform that will empower the employee and employer both, by bridging the gap between skills and requirements. The job scenario needed a new way of doing things and FoundIt  is not only the new name but a new approach to recruiting.” 
 
CREDITS:
Client: FoundIt
Agency: Wunderman Thompson Bangalore  
Senior national creative director: Priya Shivakumar  
Senior vice president and managing partner: Kundan Joshee  
Creative team: Ajay Menon, Rahul Bhojraj, Anindita Das, Akshita Gupta, Abubakkar Siddiq  Executive business director: Tiraz Balaporia 
Account management: Sandeep Mathummal, Om Prakash 
Production: Tribal Box 
 
Source:
Campaign India

Related Articles

Just Published

13 minutes ago

Goafest 2024 unveils 'age of adaptability' theme ...

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

39 minutes ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

22 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

22 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.