Adani Wilmar has rolled out a campaign featuring its brand ambassador actor Samantha Prabhu for its Fortune Sunflower oil brand.
Conceptualised by Ogilvy, the film highlights the importance of eating light and having a healthy diet.
The film opens with Prabhu flying on a film set. Looking at her ability to fly, the director exclaims that she doesn't just dance, but also flies. Standing beside the director is the man who has brought Prabhu’s lunch in a tiffin box. The lunch delivery man tells the director that he gets food cooked with Fortune Sunflower oil and asks if he would like the same food. After finishing her scene, Prabhu overhears the conversation, and tells the director that he will be able to fly too, if he consumes food that is cooked in Fortune Sunflower oil. The film ends with Prabhu highlighting the immunity benefits of the brand.
Mukesh Kumar Mishra, vice president – sales and marketing, Adani Wilmar, said, “Samantha is a very popular actress in the South film industry and has recently gained immense fame across the country. Being a brand ambassador, she will help us connect better with consumers in South markets. The TVC shows how the actress after having food cooked with Fortune Sunflower oil, feels extremely light and easily perform in front of the camera during a shoot.”
Mishra added, “We have taken a 360-degree integrated approach to market and promote the product and over and above the TVC launch, we plan to be on-air for an average of 10-12 weeks throughout the year. In addition, a comprehensive BTL campaign will be run across southern states. We are also going to promote on digital platform and will target the major festivals of South for better brand visibility.”
The film will be rolled out on TV, digital and social media platforms.
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