Fortune Edible Oils and Foods has rolled out a film to celebrate 20 years of the brand.
Conceptualised by the in-house team at Fortune, the film shows how India has used the oil over the years to create an array of dishes, cultures and festivals.
Ajay Motwani, head - marketing, Adani Wilmar, said, “Fortune has always been consistent about connecting with the consumers in the correct way which was precisely the context of the campaign. In less than two decades, Fortune has not only become the number one cooking oil brand but also one of the fastest growing food brands in India. We are thrilled to be celebrating 20 years of Fortune. With this milestone, we only promise to get better and bigger by continuing to satisfy consumers with the value of the brand.”
Angshu Mallick, deputy chief executive officer, Adani Wilmar, said, “We have always aimed at strengthening Fortune’s position in the market and strived to be relevant to younger households through the values they believe in. We would like to thank all those who stood for the brand and expressed their sheer love and affection towards it. Fortune Edible Oils and Foods will continue to deliver utmost consumer satisfaction ensuring that their 'Ghar Ka Khana' evolves to an even greater contentment. We are supremely grateful for all the people who have been a part of our journey.”