Ford India has released two films ahead of the festive season.
The films have been conceptualised by GTB India and revolve around relationships.
One film shows a mother driving her new Ford Ecosport to visit her daughter from one city to another, because the latter had fractured her leg and couldn't visit her during the festive season.
The second film shows a story of two friends who had issues between them. One of them reaches the other's house and calls him down to show him his new car, an EcoSport, and thus breaking the awkwardness between them.
Prasad Kaushik, general manager - consumer marketing, Ford India, said, "This festive season, Ford wanted to stand for Optimism and Positivity. An opportunity to build relevance with emotions, we wanted to be a part of a larger sentiment based on strong cultural insights rooted in family like values of authenticity and 'a better future' - which are unique to Ford. Culturally, festivals signify a great time to start something new – make a new beginning. And Ford is an enabler. Opening a Ford door is never just to drive. It leads to new discoveries, new relationships, new opportunities. We open doors to make beginnings for ourselves and our families. All driven from the Ford brand Promise of ‘kuch alag si, family wali feeling’."