Ford India has rolled out a film for its Endeavour Sport that has been conceptualised by BBDO India.
The film extends Ford's 'go further' philosophy and aims to make Endeavour owners meet their 'other side' - their sporty and adventurous side. The film shows a man getting out of his regular daily activities to hit the road and get to the hills.
Kaushik Prasad, general manager – consumer marketing, Ford India, said, “The Ford Endeavour Sport inspires its owners to strike a balance between their routine lives and the more adventurous side of their personality, which they rarely explore. #MeetTheOtherSideOfYou, encourages customers to embark on the extraordinary journey they always wish for with proven off-roading capabilities of the Ford Endeavour firmly by their side.”
Akasheel Dasgupta, CCO, BBDO India (Gurugram), said, “At times, the lesser said, the better it is. We wanted the person sitting at home for seven months now to get that sense of breaking free and embracing the road, though responsibly so. Nothing makes you feel hungry like good food shots and nothing makes you yearn for the road more than amazing landscapes. In this film, Baralacha is doing most of the talking that too through a capable vehicle like the new Endeavour Sport."
Nikhil Mahajan, chief growth officer, BBDO India, said, “For us, the vision for the campaign was clear; this other side has to be real! The real here is super exciting as some of us have actually experienced in the past. The challenge was that this exciting part could not be brought to life in the most real way given the pandemic. Most of the parts of the country were either shut for shoots or nature was playing a spoilt sport with landslides due to the rains. But our vision was undeterred and we decided that we wouldn’t compromise. The right team and a clear vision took us 16,000 feet above sea level to the stunning terrain of Baralacha. There began our tireless journey of fighting all odds to finally realise what we set out to achieve. Can’t wait to meet my other side!”
Creative agency: BBDO India, Gurugram
Chairman and CCO: Josy Paul
CEO: Suraja Kishore
CCO - BBDO Delhi: Akashneel Dasgupta
ECD (art): Anunay Rai
Creative director (copy): Gaurangi Mathur
Copywriter: Yukti Bhagchandani
VP: Jazryk Kaur Gill
Senior account director: Shrutika Sinha
Production house: Happy Making Films
Director: Anirudh Thorat
Producer: Ashish Bhatia