FMCG brand Apis India has launched a film-led digital campaign for Ramadan. The campaign stems from the insight that the holy month of Ramadan brings family and friends together, strengthening bonds of kinship, especially over food. Apis’ campaign promotes its range of dates, one of the most consumed food items in this month. Creative agency Sociapa has conceptualised the campaign.
Pankaj Mishra, CEO, Apis India, said, “With Ramadan taking place in the shadow of Covid for the second time, the importance of sharing and caring for each other has been realised by all. The pandemic has highlighted the human values to be shared by fellow citizens. This is the true spirit of Ramadan.”
The campaign, produced by Going Rogue Studios, will leverage social media and digital platforms.