Campaign India Team
Apr 23, 2021

For Ramadan, Apis India highlights the beauty of bonding over food

Watch the campaign conceptualised by Sociapa here

FMCG brand Apis India has launched a film-led digital campaign for Ramadan. The campaign stems from the insight that the holy month of Ramadan brings family and friends together, strengthening bonds of kinship, especially over food. Apis’ campaign promotes its range of dates, one of the most consumed food items in this month. Creative agency Sociapa has conceptualised the campaign.
 
Pankaj Mishra, CEO, Apis India, said, “With Ramadan taking place in the shadow of Covid for the second time, the importance of sharing and caring for each other has been realised by all. The pandemic has highlighted the human values to be shared by fellow citizens. This is the true spirit of Ramadan.”
 
The campaign, produced by Going Rogue Studios, will leverage social media and digital platforms.
 
 
Source:
Campaign India

Related Articles

Just Published

23 hours ago

Tailoring your brand’s marketing for the urban ...

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

1 day ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.

1 day ago

Havas loses B Corp status over controversial Shell deal

After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.

1 day ago

MediaMonks reorganises, rebrands to Monks and puts ...

Monks’ capabilities will sit in new marketing and technology services groups.