Flying Machine defies gravity, helps group of friends land on the moon

Watch the film conceptualised by Dentsu here

Nov 25, 2019 04:44:00 AM | Video | Campaign India Team

Flying Machine has rolled out the second film for its range of F-Lite denims. This film follows the collaboration with South African freestyle champion Justone Du Plessis
 
Conceptualised by Dentsu India, the film shows a group of friends jumping from a rooftop. The light weight jeans make them defy gravity though and they end up landing on the moon.
 
Alok Dubey, CEO - lifestyle brands division, Arvind Lifestyle Brands, said, “Yes, denim is a serious business for us. But why should it be so serious for our customers - thus, this light-hearted take on what it means to wear a lightweight denim.”
 
Malvika Mehra, CCO, Dentsu India, said, “In this new set of films for ‘light weight denim’, we’ve taken a leap of faith. What happens when zero gravity dates denim? You get a really cool collection like F-Lite. After the success of ‘split’, we are hopeful that these fun films fly for us.” 
 
Along with this film the campaign also consists of short films running on Instagram. 
 
CREDITS:
Creative agency - Dentsu Network Advertising
CCO: Malvika Mehra
Senior CD - art: Mark Flory
Creative director - art: Vimalkirti Deshmukh
Creative director - copy: Madhumita Chaudhury
EVP: Samrat Chengapa
Account director: Manoj Rajpurohit
Account supervisor: Divya R
Account executive: Sahil Pradeep
Films producer: Shernaza Rasul
Production house: Mindblowing Productions, SA
Director: Shamiel Soni
Producer: Javed Aboobaker
VFX Supervisor: Nemal Gelbert