Flying Machine defies gravity, helps group of friends land on the moon

Flying Machine has rolled out the second film for its range of F-Lite denims. This film follows the collaboration with South African freestyle champion Justone Du Plessis. 

Conceptualised by Dentsu India, the film shows a group of friends jumping from a rooftop. The light weight jeans make them defy gravity though and they end up landing on the moon.

 

Alok Dubey, CEO - lifestyle brands division, Arvind Lifestyle Brands, said, “Yes, denim is a serious business for us. But why should it be so serious for our customers - thus, this light-hearted take on what it means to wear a lightweight denim.”

 

Malvika Mehra, CCO, Dentsu India, said, “In this new set of films for ‘light weight denim’, we’ve taken a leap of faith. What happens when zero gravity dates denim? You get a really cool collection like F-Lite. After the success of ‘split’, we are hopeful that these fun films fly for us.” 

 

Along with this film the campaign also consists of short films running on Instagram. 

 

CREDITS:

Creative agency - Dentsu Network Advertising

CCO: Malvika Mehra

Senior CD - art: Mark Flory

Creative director - art: Vimalkirti Deshmukh

Creative director - copy: Madhumita Chaudhury

EVP: Samrat Chengapa

Account director: Manoj Rajpurohit

Account supervisor: Divya R

Account executive: Sahil Pradeep

Films producer: Shernaza Rasul

Production house: Mindblowing Productions, SA

Director: Shamiel Soni

Producer: Javed Aboobaker

VFX Supervisor: Nemal Gelbert