Featuring the famous kidults, Flipkart is bringing back the chemistry between the golden hearted “Bhai” and his loyal sidekick, from the Hindi film, Munnabhai MBBS, to educate consumers about Flipkart SuperCoins in an affable way.
Through one TVC and three digital films, where the two main characters from the original film morph into kidults, Munnaboy and Short-Circuit, the campaign engages the audience while driving home the benefits of SuperCoins, where customers can earn while they shop.
Vikas Gupta, VP and head of marketing, Flipkart, said, “The legendary duo of MunnaBhai and Circuit still hold a very strong connect with the audience and are fondly remembered for their impeccable comic timing and camaraderie. Over the years, Flipkart kidults have made a mark and are now widely recognized for their wit and unique sense of humor. To launch our latest campaign for 'Supercoins’, it was the perfect opportunity for us to bring back two of India’s most loved characters through the world of kidults. Iconic scenes from the movie have been recreated meticulously to deliver our messaging in the most memorable manner.”
Adarsh Atal, director - creative and content, Tilt Brand Solutions said, “The brief was exciting, yet complex to land as there was a lot to explain in terms of how Super Coins work and that Flipkart is now a Super App. Our kidults needed help with this and Munnabhai and Circuit stepped up magnificently to the task!”
Campaign credits:
Client: Flipkart
Brand and communication consultancy: Tilt Brand Solutions
Production House: Rajkumar Hirani Films
Director: Karan Narvekar
