Campaign India Team
Jan 21, 2021

Flipkart gets Ranbir Kapoor, Alia Bhatt to ‘wear the next’ for IKFC

Watch the films conceptualised by Dentsu Webchutney

Flipkart has launched the sixth edition of its ‘India Ka Fashion Capital’ (IKFC) campaign featuring Ranbir Kapoor and Alia Bhatt. The campaign aims to inspire fashion-lovers across the country to upgrade their wardrobe. With the proposition of 'Wear The Next', Flipkart Fashion invites consumers to own their fashion choices while keeping up with evolving fashion trends.

The campaign, conceptualised by Dentsu Webchutney, uses styled fashion imagery and targeted communication for various micro-segments of consumers.
 
Nishit Garg, VP, Flipkart Fashion, said, “Consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. We believe in addressing these needs meaningfully by collaborating with the best in the industry and are constantly onboarding new brands, sellers and partners in order to enhance the customer shopping experience. Fashion is an important growth driver for us and we believe there is a world of opportunities out there for us to explore. Through our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create their own personal style that they have always wished for.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.