Flipkart has launched the sixth edition of its ‘India Ka Fashion Capital’ (IKFC) campaign featuring Ranbir Kapoor and Alia Bhatt. The campaign aims to inspire fashion-lovers across the country to upgrade their wardrobe. With the proposition of 'Wear The Next', Flipkart Fashion invites consumers to own their fashion choices while keeping up with evolving fashion trends.
The campaign, conceptualised by Dentsu Webchutney, uses styled fashion imagery and targeted communication for various micro-segments of consumers.
Nishit Garg, VP, Flipkart Fashion, said, “Consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. We believe in addressing these needs meaningfully by collaborating with the best in the industry and are constantly onboarding new brands, sellers and partners in order to enhance the customer shopping experience. Fashion is an important growth driver for us and we believe there is a world of opportunities out there for us to explore. Through our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create their own personal style that they have always wished for.”